Later is where excuses live. Later is where good intentions go to die. Later is a broken back and a bent spirit. Later says “all-nighters are temporary until we’ve got this figured out.” Unlikely. Make the change now.
Being clear about what demands excellence and what’s perfectly okay just being adequate is a great way to bring a sense of calm into your work. You’ll worry less, you’ll accept more. “That’s fine” is such a wonderfully relaxing way to work most of the time. Save the occasional scrutiny for the differentiating details that truly matter.
We’ve been practicing disagree and commit since the beginning, but it took Bezos’s letter to name the practice. Now we even use that exact term in our discussions. “I disagree, but let’s commit” is something you’ll hear at Basecamp after heated debates about specific products or strategy decisions.
Companies waste an enormous amount of time and energy trying to convince everyone to agree before moving forward on something. What they’ll often get is reluctant acceptance that masks secret resentment.
Jean-Louis Gassée, who used to run Apple France, describes this situation as the choice between two tokens. When you deal with people who have trouble, you can either choose to take the token that says “It’s no big deal” or the token that says “It’s the end of the world.” Whichever token you pick, they’ll take the other.
It begins with this idea: your company is a product.
Yes, the things you make are products (or services), but your company is the thing that makes those things. That’s why your company should be your best product. […] That, like product development, progress is achieved through iteration. If you want to make a product better, you have to keep tweaking, revising, and iterating. The same thing is true with a company.
But when you think of the company as a product, you ask different questions: Do people who work here know how to use the company? Is it simple? Complex? Is it obvious how it works? What’s fast about it? What’s slow about it? Are there bugs? What’s broken that we can fix quickly and what’s going to take a long time?
A company is like software. It has to be usable, it has to be useful. And it probably also has bugs, places where the company crashes because of bad organizational design or cultural oversights.
When you start to think about your company as a product, all sorts of new possibilities for improvement emerge. When you realize the way you work is malleable, you can start molding something new, something better.