[This] one is pretty goddamn important: Don’t try to beat a network by making a clone with improvements. It ain’t gonna work. There is too much gravitational inertia in the original network; nobody is incentivized to leave it.
There are some approaches that will work […]. Both approaches require you to get into an entirely different market and build a network there. You can’t beat a strong network head-on, but you can flank it.